Meet the Surety Labs team

Our company understands customers need timely delivery of products, and technical support, but don’t have enough time to see all the supplier people who want to meet with them.

Customer Outreach believes the best, and most cost-effective, solution is to combine personal selling with direct systems based on an interactive website, telecommunications, and constantly up-dated computer databases of customer needs and product information.

Our promises to you

  • We commit to be responsive to every customer:  from the very small customer – as well as the very large multinationals.
  • Whenever possible, we will anticipate customer needs and questions and have help plus information easily accessible.
  • Provide prompt, complete answers to your technical or commercial questions.
  • We will continuously develop business systems that make it easier and quicker for customers to communicate their needs and get our responses on fulfillment actions.



Meet Bill Woods who leads the Surety Laboratories business and is responsible for all sales and marketing activities for this multi-million dollar a year business. As the chief business development professional, Bill guides a team of two sales professionals and two scientists. In addition, Bill is responsible for regulatory compliance for Surety Laboratories products which include compliance with state and Federal regulatory authorities like the US FDA and US EPA. Bill comes to Surety Laboratories with an M.B.A in Marketing, M.A. in Science, BA in Chemistry/Biology and over thirty years of experience in various commercial and technical capacities including: sales, marketing, technical service and product development at Arch Chemicals, Lonza, CasChem and Warner Cosmetics. Contact Bill with questions about Surety Laboratories business, products and/or regulatory status.




Meet Mike Hansberry, Technical Director, who leads all the technical aspects for Surety Laboratories including new product development and quality assurance activities. Mike brings a broad range of experience to Surety Laboratories. Mike has extensive experience in the cosmetic and pharmaceutical raw materials industry working 22 years at Cognis Corporation before joining the Surety Laboratories team in late 2012. Mike earned his Bachelor of Science with a major in Chemistry from Philadelphia University. During his 25+ year career in the chemical industry he has developed expertise in many areas including: Customer Focus, Applications (Personal Care, Home Care, and I&I), Formulation development, Quality Management, ISO 9001, Change Control, Specification Review, Complaint Resolution, Data Analysis, Root Cause Analysis, CAPA Determination and Review, Safety Awareness, and Risk Management.




Meet Renuka Koshti, Technical Service Associate, Meet Renuka Koshti, Technical Service Associate, who supports Surety Laboratories new product development and customer sponsored projects. Ms. Koshti has earned two Master degrees in Chemistry one from Rutgers University and the other in her native country of India. Ms. Koshti has held various roles of increasing responsibility since her initial summer internship at Suite- K Value Added Services in NJ. Ms. Koshti joined the Surety Laboratory team in August 2012 as a scientist in the Surety Laboratory applications lab. Renuka has been involved in developing new prototype formulations, new preservative blends, and value added concentrates along with providing technical assistance to customers.